IGNITE
Three Days of Production. A Year of Content.
Project Summary: Journey Seven has partnered with Empower Brands for three consecutive Annual Meetings, now known as IGNITE, providing multi-day video production designed to capture both the energy of the conference and the stories behind its franchise community. Each project begins well before attendees arrive, with collaborative planning around creative direction, scheduling & travel, interviews, and deliverables. On-site production includes general coverage, leadership interviews, franchisee testimonials, social content, and cinematic event footage. A conference recap is typically delivered within the first week, followed by an extensive library of post-event content completed within approximately six weeks—giving Empower Brands content they can continue using long after IGNITE ends and the next one begins.
Client: Empower Brands (www.empowerfranchising.com)
Event: IGNITE Annual Meeting
Industry: Multi-brand franchising / home services
Audience: Franchise owners, leadership, corporate teams, vendors & partners
Attendance: 1,000+ attendees
Production: Multi-day conference coverage
Partnership: 3 consecutive annual meetings
Primary Goal: Capture the conference while creating a library of content that supports Empower Brands throughout the year
Conference Films – Event openers, hype videos, conference recaps
Leadership Content — Executive interviews, leadership messages, thought-leadership content
Franchisee Stories — Testimonials, success stories, franchise owner interviews
Social & Promotional Content — Short-form edits, social clips, promotional content for future events
