Equity Concepts
Big Financial Ideas. Little Spokespeople.
Project Summary: Over several years, Journey Seven has partnered with Equity Concepts to create a series of playful ads that bring personality and humor to financial topics. Featuring Canon Hickman’s family and team as the cast, the videos use kids—and occasionally adults—to offer funny, unexpected takes on finances and wealth management. The result is an ongoing campaign that makes traditionally serious subject matter feel approachable, memorable, and distinctly Equity Concepts.
Client: Equity Concepts
Industry: Financial Planning & Wealth Management
Partnership: Multi-year advertising collaboration
Creative Approach: Comedic, personality-driven advertising
Recurring Theme: Kids offering their unique perspective on money, finances, and wealth
Primary Goal: Make financial concepts more approachable while creating memorable content that reflects the personality behind Equity Concepts
Ads
